THE 5 BIGGEST MISTAKES PEOPLE MAKE WHEN HIRING A COPYWRITER

  1. Making the assumption that any type of writing can be done by virtually any writer — while versatility is key, writers have specializations for a reason.
  2. Choosing a writer based on the lowest bid — you get what you pay for just like any industry.
  3. Not asking for writing samples — there are plenty of shiny portfolios and edited pieces of collateral out there in the world, but what can a writer produce for you on-demand?
  4. Picking a writer that doesn't believe in your brand or values — writers are generally very flexible and can write for almost any industry on any subject. But the content that will really shine is content that the writer has a true heart for.
  5. Not educating a writer on your audience and endgame — yes, it's absolutely part of a good writer's job to probe and find out who the target audience is. But save yourself and the writer time and money by being as detailed about your target as possible.

SPECIALIZATIONS


INTERNET/TECH

Search Engine OptimizationSearch Engine MarketingWeb Content Writing & EditingCMS Content ManagementLanding Page Content Design

BUSINESS/EDUCATION

Organizational CommunicationInstructional DesignCopy EditingSafety TrainingTechnical Writing

MARKETING/MEDIA

Broadcast Commercial ScriptingSocial Media ContentEmail Marketing CopyContent MarketingShort Copy

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